What Makes a Hotel a Boutique Hotel?
For a great many people staying in a quality guest house or lodge is the best type of accommodation to stay in when visiting a city such as London in the United Kingdom. Such accommodation is usually considerably cheaper than even the cheapest hotels while the accommodation’s rooms are usually of a very high standard. Some of us dislike the majority of modern hotels even though there is often a wide choice from various hotel chains and family run hotels. Many consider the modern hotel rather cold, clinical and hardly inviting but for several decades now there has been a marked increase in the number of hotels which describe themselves as boutique hotels but what exactly is a boutique hotel?
In stark contrast, to the well known national and multi-national motel and hotel chains, boutique hotels are usually much smaller and family run. The term originates from North America where these hotels offered a highly personalized service in a luxurious hotel of a distinctive character.
At the beginning of the 1980’s tourists, travelers and traveling businessmen started to demand hotels which offered accommodation which more closely matched their lifestyles and culture. To meet this demand a small number of hotels attempted to create an appealing atmosphere to these travelers and such hotels were quickly labeled “lifestyle hotels”, “design hotels” or “designer hotels”.
In 1984, the Morgans Hotel in New York opened, it was owned by Ian Schrager, a famous hotelier, who had commissioned Andre Putman to design it. Morgans Hotel, New York is credited as being the world’s very first Boutique hotel. There are other boutique hotels which lay claim to being the first, such as San Francisco’s hotel Vintage Court which opened in 1983. Vintage Court is part of the Kimpton Hotel & Restaurant Group Inc. which has many boutique hotels.
While many of the large hotel chains have a distinctive corporate image to uphold, which often translates into their hotels being rather similar, boutique hotels are not so restricted. In fact such hotels more often aim to be as different as possible and many owners choose to design their hotel around a specific theme or style. If you are visiting the city of London and you appreciate the style of Spanish-Americans then you will find the Church Street Hotel very much to your liking. It’s interiors are richly decorated in a Cubano style with matching art work and furnished in superb Colonialist furniture.
As the interest in boutique hotels developed rather rapidly with hotels appearing in many different styles it was a while before the larger chains began to realize the potential benefits of opening such hotels. As mentioned many of the major cities of the world have a growing number of boutique hotels and London certainly has it’s fair share. Interestingly the hotel chain Best Western have entered the boutique hotel market with their Shaftesbury Kensington which is described as boutique and has all of the modern facilities you would expect from a Best Western hotel. Such actions have slightly blurred the previously accepted definition and there is now a little confusion around what is a true boutique hotel.
Of all the boutique hotels in London one of the most interesting addresses is that of the, Red Carnation, 41 Hotel which is situated opposite the Royal Mews of Buckingham Palace. This five star boutique hotel is superbly placed within minutes of Buckingham palace itself, Pall Mall and other important London attractions. Staying at 41 Buckingham Palace Road, London, just has a certain ring to it when you tell friends where you stayed.
Yes it would seem that wherever you turn these days a boutique hotel is opening. In August 2008 there is even a boutique hotel opening on the remote Isle of Harris which is a small island off the west coast of Scotland. While there are certainly plenty to choose from the very nature of these hotels means that it is highly unlikely that you will ever find two that are the same. I for one will be booking into such a hotel when I next visit London or anywhere else.